Marketing Articles >> Branding



Social Media | 10 March 2016

Forbes’ brand collaboration hits 60 million page views

Does it sound too good to be true that you can get paid to publish free content and yet not compromise your editorial integrity? Maybe so in the traditional newsroom, but this is By Alvin Lim ... More










Looking back on media innovation in 2015, surging ahead to 2016


VG makes World Chess Championship — and knitting — cool (seriously)


Chicago Tribune’s Blue Sky Innovation programme engages local thought leaders


The Re-Branding of The Independent as a National Platform in South Africa


The 5-year outlook for legacy media companies


Why publishers should consider a brick-and-mortar move


Telegraph increases student circulation with scrapbooking programme


What media companies can learn from a beer company about brand extension


Smartphone apps increase Irish Examiner’s market share, mobile ad revenue


How salmon saved De Morgen


Fairfax Media brings in new print revenue with ad frequency programme


“Share a Coke” campaign offers 3 lessons for news media companies


Berliner Morgenpost creates interactive team, content goes viral


The ultimate news marketing plan: Jay-Z, Taylor Swift as beat reporters


De Persgroep branding campaign proves its merit to advertising clients


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