Marketing Articles

Ideas Blog | 23 March 2015

Citywide marketing campaign promotes Hindu’s trustworthiness

Over the last few years, advertisers, the media fraternity, and, most importantly, newspaper readers have been plagued by a series of claims and counter-claims by various news publications By Lata Ganapathy ... More

Profit eluding you? Try a long-term, well-communicated marketing plan

Wanted: Sales people empowered by management to sell

5 ways companies are missing the mark with targeted marketing

2 news media companies capitalise on challenges, opportunities to increase audience

Verlag Dierichs turns classified strategy into community strategy

Gannett helps advertisers grow, brings in revenue with customised strategic services

The sixth “P” in marketing: partners

Financial Times increases advertising, audience revenue using “customer DNA”

Rock the vote: How media brands can tie messaging to elections with social media

Revenue-generating special editions can’t be replicated in digital space

Every publisher needs a Red Bull

U.K. news media groups partner for 1-day mega advertising campaign

Cross-device targeting may be key in 2015

INMA launches 4 European Ideas Days featuring 80 industry case studies

9 tips to building a Facebook-less content strategy for 2015

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