Marketing Articles



Ideas Blog | 2 August 2015

Berliner Morgenpost creates interactive team, content goes viral

In 2014, Berliner Morgenpost established an interactive team consisting of a data journalist, a video journalist, and two Web developers. The journalists at this regional media By Julius Tröger ... More










Sports marketing specialisation hits passionate demographic


De Persgroep branding campaign proves its merit to advertising clients


Vecernji list brings in 60% profit from exercise classes


Sustainable response rates in acquisition campaigns rely on refreshed data


Dainik Bhaskar programme teaches computer skills to senior citizens


Video campaign increases ad revenue from Fairfax Media’s magazine inserts


How branded content will transform print media


3 reasons news media companies should adopt B2B e-marketing


Cape Breton Post’s marketing campaign focuses on loyal feel, local photos


De Standaard focuses on vital steps after storytelling: marketing to digital readers


Bay Area News Group: 5 tips for creating a sports championship instant book


Verlag Dierichs’ revamped digital campaign offers tablet-only subscription


Irish Independent answers advertiser’s quest to up its event sponsorship game


Why volume-based campaigns are a flawed audience-building model


8 answers to common e-mail marketing questions from media companies


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