Marketing Articles

Satisfying Audiences Blog | 25 May 2015

6 ways employees can be marketing ambassadors for your news media company

I was recalling recently how several years ago, when preparing to go to market with a new subscription model at a newspaper where I worked, we decided to put together focus groups By Dan Johnson ... More

Hindustan Times steps in to resolve community issues

What media can learn from the Tidal music streaming product release

Proof cross-channel advertising works

Khaleej Times benefits from its customer-centered history as it embraces innovation

De Standaard targets college students with touring quiz event

Why publishers need to embrace — not dismiss — content marketing

Content distribution without borders

Why news media organisations need sales staff

Are you strategically at the “front of the room”?

McClatchy uses Facebook to get to know, engage audience

Citywide marketing campaign promotes Hindu’s trustworthiness

Savannah Morning News makes friends with coffee, biscuit deliveries

Consumer insights help luxury marketers reach Chinese women expats in Singapore

Democrat and Chronicle, YMCA challenge legacy brand perceptions

6 reasons to adopt a newspaper loyalty programme

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