Marketing Articles



Bottom-Line Marketing Blog | 25 November 2014

Anatomy of a successful subscriber acquisition e-mail campaign

While the success of any direct response campaign – regardless of channel – depends on reaching the right audience with a meaningful offer and a compelling call to action, there By Scott Stines ... More










News media companies need to act now on digital for long-term revenue strategy


News media companies need to utilise Facebook, YouTube to their fullest extent


Creating a customer-first company culture


4 key considerations when building a lifetime value model


Consumer centricity: Practice it with your advertisers or perish


New York Times partners with Citi for mobile native advertising solution


Dainik Bhaskar researches market potential, expands into new state


SPH Magazines revamps its business model with print, digital advertising innovations


Revenue ideas: Design to delight like Cirque du Soleil


Tracking ad effectiveness is key to proving news media value


New York Times measures impact of digital audience development


The blurred lines of content, consumer engagement


Gannett increases audience time spent with print by extending USA Today brand locally


South China Morning Post uses anniversary to celebrate Hong Kong


Dallas Morning News, ad agency partner on content marketing business


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