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Marketing Articles

Ideas Magazine | 14 May 2012

Brand campaign engages newspaper, readers at deeper level

Dainik Jagran’s “Awakening” campaign links reader stories to the newspaper’s brand image, engaging more than 2,000 readers who shared their stories and thousands of others who were inspired by them. By Basant Rathore ... More

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9 May 2012

New video highlights INMA Awards winners

INMA News Blog

8 May 2012

World’s top newsmedia marketing campaigns announced in INMA Awards 2012 competition

INMA News Blog

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29 April 2012

Youth section successfully ignites teenagers to enjoy newspaper

Puspita Adiyani Candra | Ideas Magazine

25 April 2012

Leverage your brand to drive revenue: cause marketing

Bob Provost | Bottom-Line Marketing Blog

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New size, new mindset increases revenue, readership

12 April 2012 | Sandy Naudé | Ideas Magazine

Companies can build consumer trust by admitting they’re “flawsome”

10 April 2012 | Kylie Davis | Out of the Box Blog

Marketing, circulation strategy gives new start to free weekly

4 April 2012 | Ho Kay Tat | Ideas Magazine

Developing an updated corporate brand strategy

3 April 2012 | Gerold Riedmann | Ideas Magazine

A creative revolution in interactive advertising

2 April 2012 | Reports: NAA mediaXchange | Washington, United States

What to do with journalism in the multi-media news brand

26 March 2012 | Earl J. Wilkinson | The Earl Blog

The new majority demands attention

25 March 2012 | Reports: ARF Re:think Conference | New York, United States

Value of Facebook fans: measurement and accountability

25 March 2012 | Reports: ARF Re:think Conference | New York, United States

Cross-platform trials, tribulations, and triumphs

25 March 2012 | Reports: ARF Re:think Conference | New York, United States

INMA releases timely new strategic report on engaging audiences

21 March 2012 | INMA News Blog

Why our marketing departments may destroy us if we let them

21 March 2012 | Reports: Borrell Local Online Advertising Conference | New York, United States

Mining the news archives to connect with readers on social media

19 March 2012 | Cynthia Collins | Satisfying Audiences Blog

Interactive advertising and marketing

12 March 2012 | Reports: Digital Innovators' Summit | Berlin, Germany

Developing new revenue streams

12 March 2012 | Reports: Digital Innovators' Summit | Berlin, Germany

89 top marketing campaigns named finalists in INMA Awards 2012 competition

12 March 2012 | INMA News Blog

1576 Results
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