Marketing Articles

Bottom-Line Marketing Blog | 25 November 2014

Anatomy of a successful subscriber acquisition e-mail campaign

While the success of any direct response campaign – regardless of channel – depends on reaching the right audience with a meaningful offer and a compelling call to action, there By Scott Stines ... More

News media companies need to act now on digital for long-term revenue strategy

News media companies need to utilise Facebook, YouTube to their fullest extent

Creating a customer-first company culture

4 key considerations when building a lifetime value model

Consumer centricity: Practice it with your advertisers or perish

New York Times partners with Citi for mobile native advertising solution

Dainik Bhaskar researches market potential, expands into new state

SPH Magazines revamps its business model with print, digital advertising innovations

Revenue ideas: Design to delight like Cirque du Soleil

Tracking ad effectiveness is key to proving news media value

New York Times measures impact of digital audience development

The blurred lines of content, consumer engagement

Gannett increases audience time spent with print by extending USA Today brand locally

South China Morning Post uses anniversary to celebrate Hong Kong

Dallas Morning News, ad agency partner on content marketing business

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