Marketing Articles



World Congress Blog | 24 May 2016

The debate on off-platform content continues: To distribute or not to distribute

    A platform-centric philosophy is critical in dealing with the complicated and heated topic of distributed content, said Jonathan ... More










Events at Independent Media transition from marketing to revenue builder


NavBharat Times engages readers with citizen journalism via WhatsApp platform


Dainik Bhaskar engages audience with print campaign to aid drought-stricken farmers


How data is breeding Turner’s consumer-first strategy


Why data is essential in all advertising sales discussions


Change or die: Why failure to act is not an option for news media companies


News companies don’t need to compromise editorial integrity for native advertising


Why publishers must up their game for Google AMP, Facebook Instant Articles


HT Media’s annual music festival engages corporate advertisers, young readers


E-mail communications: More than just a fast, cheap way to reach your audience


Sometimes circulation campaigns need a break to be successful


Straits Times celebrates anniversary in style with nostalgic T-shirt promotion


Gazette views generative communities as next frontier for local media


La Voz de Galicia grows print subscriber base by ignoring circulation numbers


Dainik Bhaskar’s “No Negative Monday” engages readers with positive news


©2016 INMA | Home | About | Contact | RSS | Privacy | Sitemap

Site by Drawbackwards