Marketing Articles

Ideas Blog | 2 August 2015

Berliner Morgenpost creates interactive team, content goes viral

In 2014, Berliner Morgenpost established an interactive team consisting of a data journalist, a video journalist, and two Web developers. The journalists at this regional media By Julius Tröger ... More

Sports marketing specialisation hits passionate demographic

De Persgroep branding campaign proves its merit to advertising clients

Vecernji list brings in 60% profit from exercise classes

Sustainable response rates in acquisition campaigns rely on refreshed data

Dainik Bhaskar programme teaches computer skills to senior citizens

Video campaign increases ad revenue from Fairfax Media’s magazine inserts

How branded content will transform print media

3 reasons news media companies should adopt B2B e-marketing

Cape Breton Post’s marketing campaign focuses on loyal feel, local photos

De Standaard focuses on vital steps after storytelling: marketing to digital readers

Bay Area News Group: 5 tips for creating a sports championship instant book

Verlag Dierichs’ revamped digital campaign offers tablet-only subscription

Irish Independent answers advertiser’s quest to up its event sponsorship game

Why volume-based campaigns are a flawed audience-building model

8 answers to common e-mail marketing questions from media companies

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