Marketing Articles



Naturally Novak | 16 December 2014

Closing the gap between “digital first” and “digital all”

Have you ever been surrounded by “digital” people, speaking a lingo you only approximately grasp, dropping names and abbreviations you definitely don’t understand, using tools and By Anette Novak ... More










10 seasonal sales ideas for the circulation director who has everything


Attention legacy media: It’s not about us anymore


Cox Media Group revamps digital strategy, starts with Atlanta Journal-Constitution


Backing off to see what it takes to reach overly connected consumers


News media companies need to act now on digital for long-term revenue strategy


News media companies need to utilise Facebook, YouTube to their fullest extent


Creating a customer-first company culture


4 key considerations when building a lifetime value model


Consumer centricity: Practice it with your advertisers or perish


New York Times partners with Citi for mobile native advertising solution


Dainik Bhaskar researches market potential, expands into new state


SPH Magazines revamps its business model with print, digital advertising innovations


Revenue ideas: Design to delight like Cirque du Soleil


Tracking ad effectiveness is key to proving news media value


New York Times measures impact of digital audience development


Join INMA Today

Join INMA Today

3 ways to join INMA: register for an e-newsletter and headlines, become an individual member, or sign up for a corporate membership (unlimited employees) Sign up now

 


©2014 INMA | Home | About | Contact | RSS | Privacy | Sitemap

Site by Drawbackwards