Marketing Articles

Disruptive Innovation | 23 April 2015

Why publishers need to embrace — not dismiss — content marketing

Infinite bandwidth. For those of us in traditional media, it’s the source of our problems, and it’s also the uncharted space of our new opportunities. With bandwidth rising toward By Steve Gray ... More

Citywide marketing campaign promotes Hindu’s trustworthiness

Savannah Morning News makes friends with coffee, biscuit deliveries

Consumer insights help luxury marketers reach Chinese women expats in Singapore

Democrat and Chronicle, YMCA challenge legacy brand perceptions

6 reasons to adopt a newspaper loyalty programme

Profit eluding you? Try a long-term, well-communicated marketing plan

Wanted: Sales people empowered by management to sell

5 ways companies are missing the mark with targeted marketing

2 news media companies capitalise on challenges, opportunities to increase audience

Verlag Dierichs turns classified strategy into community strategy

Gannett helps advertisers grow, brings in revenue with customised strategic services

The sixth “P” in marketing: partners

Financial Times increases advertising, audience revenue using “customer DNA”

Rock the vote: How media brands can tie messaging to elections with social media

Revenue-generating special editions can’t be replicated in digital space

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