Marketing Articles



Bottom-Line Marketing Blog | 22 October 2014

Consumer centricity: Practice it with your advertisers or perish

When “consumer centricity” as a service-oriented discipline re-ignited itself not all that long ago across several dominant industry fronts, publishers by and large felt they were By Geoff Tan ... More










Tracking ad effectiveness is key to proving news media value


New York Times measures impact of digital audience development


The blurred lines of content, consumer engagement


Gannett increases audience time spent with print by extending USA Today brand locally


South China Morning Post uses anniversary to celebrate Hong Kong


Dallas Morning News, ad agency partner on content marketing business


Social media success from London Fashion Week


The power of a strong cover in print publishing


4 single-copy opportunities for publishers


Radio spots promote Cape Argus coverage of Olympian’s murder trial


Straits Times reaches teenagers through print


Taking a 10,000-feet view of circulation e-commerce


Hindustan Times engages community with solutions to Mumbai’s traffic woes


4 reasons mobile video ad spend is growing, how publishers should respond


Austin American-Statesman holiday campaign drives engagement, helps local families


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