Marketing Articles

Bottom-Line Marketing Blog | 4 March 2015

Profit eluding you? Try a long-term, well-communicated marketing plan

This is the third in a series where I have advocated for an expanded vision of the marketing mix that embraces several additional and obvious, yet undervalued, strategic factors By Bob Provost ... More

Gannett helps advertisers grow, brings in revenue with customised strategic services

The sixth “P” in marketing: partners

Financial Times increases advertising, audience revenue using “customer DNA”

Rock the vote: How media brands can tie messaging to elections with social media

Revenue-generating special editions can’t be replicated in digital space

Every publisher needs a Red Bull

U.K. news media groups partner for 1-day mega advertising campaign

Cross-device targeting may be key in 2015

INMA launches 4 European Ideas Days featuring 80 industry case studies

9 tips to building a Facebook-less content strategy for 2015

2015: A year of innovation, investigation, initiation, integration

3 key competencies for news media company success

Closing the gap between “digital first” and “digital all”

Media companies are missing mobile coupon opportunities

Dallas Morning News shares 5 ways to build profitable event business

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