Marketing Articles



Bottom-Line Marketing Blog | 4 March 2015

Profit eluding you? Try a long-term, well-communicated marketing plan

This is the third in a series where I have advocated for an expanded vision of the marketing mix that embraces several additional and obvious, yet undervalued, strategic factors By Bob Provost ... More










Gannett helps advertisers grow, brings in revenue with customised strategic services


The sixth “P” in marketing: partners


Financial Times increases advertising, audience revenue using “customer DNA”


Rock the vote: How media brands can tie messaging to elections with social media


Revenue-generating special editions can’t be replicated in digital space


Every publisher needs a Red Bull


U.K. news media groups partner for 1-day mega advertising campaign


Cross-device targeting may be key in 2015


INMA launches 4 European Ideas Days featuring 80 industry case studies


9 tips to building a Facebook-less content strategy for 2015


2015: A year of innovation, investigation, initiation, integration


3 key competencies for news media company success


Closing the gap between “digital first” and “digital all”


Media companies are missing mobile coupon opportunities


Dallas Morning News shares 5 ways to build profitable event business


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