Marketing Articles

Ideas Blog | 5 May 2016

Sunday Telegraph breaks youth mental health stigma with forums, content

In late 2014, when The Sunday Telegraph editor Mick Carroll first heard that schoolchildren as young as 12 were taking their own lives, he knew he had to do something. Eighteen months By Claire Nance ... More

Why data is essential in all advertising sales discussions

Change or die: Why failure to act is not an option for news media companies

News companies don’t need to compromise editorial integrity for native advertising

Why publishers must up their game for Google AMP, Facebook Instant Articles

HT Media’s annual music festival engages corporate advertisers, young readers

E-mail communications: More than just a fast, cheap way to reach your audience

Sometimes circulation campaigns need a break to be successful

Straits Times celebrates anniversary in style with nostalgic T-shirt promotion

Gazette views generative communities as next frontier for local media

La Voz de Galicia grows print subscriber base by ignoring circulation numbers

Dainik Bhaskar’s “No Negative Monday” engages readers with positive news

Forbes’ brand collaboration hits 60 million page views

“Resurgence in localism” creates opportunities to strengthen news audiences

How to properly time a cross-channel campaign with data-driven marketing

How sports heroes are changing the news media industry

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