Marketing Articles



Ideas Blog | 9 February 2016

A night out with De Standaard turns subscribers into ambassadors

In times of never-ending budget haircuts, liquid marketing budgets are often first to get clipped. Events especially are top targets for trimming because they may seem redundant with By Emmanuel Naert ... More










VG campaign rewards loyal print readers, increases daily audience, market share


How to automate communications while maximising customer relationships


Data insight at the heart of audience engagement at VG+


Columbus Dispatch engages readers with medical community partnership, series


Native advertising must be audience centric to foil ad blockers


Aftenposten boosts public transport use by connecting user experiences


Standard Limited Group awards innovation among ordinary Kenyans


Engaging luxury consumers requires focus on experience


Newspaper innovation: No longer an oxymoron?


3 content marketing strategies media brands can learn from magazines


Looking back on media innovation in 2015, surging ahead to 2016


VG makes World Chess Championship — and knitting — cool (seriously)


Chicago Tribune’s Blue Sky Innovation programme engages local thought leaders


APN ARM’s “Free Seed Giveaway” increases retail print sales, local engagement


New York Times shares smartphone marketing, engagement strategies


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