Marketing Articles

Ideas Blog | 1 July 2015

Cape Breton Post’s marketing campaign focuses on loyal feel, local photos

In October and November of 2014, the Cape Breton Post ran the “We Were There” campaign in print, on our Website at, and on Twitter and Facebook. The Cape Breton Post By Carl Fleming ... More

Why volume-based campaigns are a flawed audience-building model

8 answers to common e-mail marketing questions from media companies

In response to “10 things I have always wanted to say to PR folks”

6 ways employees can be marketing ambassadors for your news media company

Singapore Press Holdings plays a bit of much-needed roulette with start-ups

Branded content is next source of media business growth

Independent Newspapers shifts brand focus to stakeholders in face of disruption

JoongAng Ilbo connects with theme park, creates membership magazine

Hindustan Times steps in to resolve community issues

What media can learn from the Tidal music streaming product release

Proof cross-channel advertising works

Khaleej Times benefits from its customer-centered history as it embraces innovation

De Standaard targets college students with touring quiz event

Why publishers need to embrace — not dismiss — content marketing

Content distribution without borders

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