Marketing Articles



Ideas Blog | 26 August 2014

Austin American-Statesman holiday campaign drives engagement, helps local families

The 2013 “Season for Caring” campaign by the Austin American-Statesman raised more than US$549,000 in monetary donations and US$124,000 in in-kind donations, for a grand total of By Shannon Cockrell ... More










GazetteXtra.com’s paid content strategy celebrates many lessons on its first birthday


Measure what really matters in your e-mail campaign: completed orders


Metro photo competition brings in revenue, engages photo-sharing demographic


3 tips for employing outside help for direct marketing campaigns


Hindu expands brand by launching regional-language newspaper


Postmedia shares 4 reality checks discovered during its marketing strategy transformation


4 considerations when pairing marketing communications strategy with Big Data


Telegraaf increases readership around inauguration, brings country together with royal pin


With the wicked problems of sustainability come wicked opportunities


The Australian develops social media tool with local digital start-up community


What can media companies learn from Amazon, top social media sites about social transactions?


Media Groep Limburg explores innovation by creating community around Carnival


Digital content campaign drives Sunday readership at Austin American-Statesman


La Nación’s Saturday supplement lures readers, premium advertisers with “life decision” content


Events can help media companies balance uneven revenue streams


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