Marketing Articles

Ideas Blog | 9 February 2016

A night out with De Standaard turns subscribers into ambassadors

In times of never-ending budget haircuts, liquid marketing budgets are often first to get clipped. Events especially are top targets for trimming because they may seem redundant with By Emmanuel Naert ... More

VG campaign rewards loyal print readers, increases daily audience, market share

How to automate communications while maximising customer relationships

Data insight at the heart of audience engagement at VG+

Columbus Dispatch engages readers with medical community partnership, series

Native advertising must be audience centric to foil ad blockers

Aftenposten boosts public transport use by connecting user experiences

Standard Limited Group awards innovation among ordinary Kenyans

Engaging luxury consumers requires focus on experience

Newspaper innovation: No longer an oxymoron?

3 content marketing strategies media brands can learn from magazines

Looking back on media innovation in 2015, surging ahead to 2016

VG makes World Chess Championship — and knitting — cool (seriously)

Chicago Tribune’s Blue Sky Innovation programme engages local thought leaders

APN ARM’s “Free Seed Giveaway” increases retail print sales, local engagement

New York Times shares smartphone marketing, engagement strategies

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