Marketing Articles

Bottom-Line Marketing Blog | 17 September 2014

4 single-copy opportunities for publishers

Single copy is one of my favourite parts of the job. One of my first jobs coming up in the business was with Gannett as a single-copy manager. It was a new experience for me, having By Phil Schroder ... More

4 reasons mobile video ad spend is growing, how publishers should respond

Austin American-Statesman holiday campaign drives engagement, helps local families

New York Times increases readership with holiday discount subscription campaigns

Gazeta do Povo improves image, social media presence with political involvement campaign

Making the case for private advertising exchanges for online video

Publishers, is your business model as ludicrous as a Scotch Tape Boutique?’s paid content strategy celebrates many lessons on its first birthday

Measure what really matters in your e-mail campaign: completed orders

Metro photo competition brings in revenue, engages photo-sharing demographic

3 tips for employing outside help for direct marketing campaigns

Hindu expands brand by launching regional-language newspaper

Postmedia shares 4 reality checks discovered during its marketing strategy transformation

4 considerations when pairing marketing communications strategy with Big Data

Telegraaf increases readership around inauguration, brings country together with royal pin

With the wicked problems of sustainability come wicked opportunities

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