Marketing Articles

Bottom-Line Marketing Blog | 22 October 2014

Consumer centricity: Practice it with your advertisers or perish

When “consumer centricity” as a service-oriented discipline re-ignited itself not all that long ago across several dominant industry fronts, publishers by and large felt they were By Geoff Tan ... More

Tracking ad effectiveness is key to proving news media value

New York Times measures impact of digital audience development

The blurred lines of content, consumer engagement

Gannett increases audience time spent with print by extending USA Today brand locally

South China Morning Post uses anniversary to celebrate Hong Kong

Dallas Morning News, ad agency partner on content marketing business

Social media success from London Fashion Week

The power of a strong cover in print publishing

4 single-copy opportunities for publishers

Radio spots promote Cape Argus coverage of Olympian’s murder trial

Straits Times reaches teenagers through print

Taking a 10,000-feet view of circulation e-commerce

Hindustan Times engages community with solutions to Mumbai’s traffic woes

4 reasons mobile video ad spend is growing, how publishers should respond

Austin American-Statesman holiday campaign drives engagement, helps local families

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