Marketing Articles



Bottom-Line Marketing Blog | 29 October 2014

Creating a customer-first company culture

If you ask employees at your news media company what they do, they will likely come back with a quick and concise answer – “I’m in news/advertising/digital/insert department here.” By Scott Stines ... More










SPH Magazines revamps its business model with print, digital advertising innovations


Revenue ideas: Design to delight like Cirque du Soleil


Tracking ad effectiveness is key to proving news media value


New York Times measures impact of digital audience development


The blurred lines of content, consumer engagement


Gannett increases audience time spent with print by extending USA Today brand locally


South China Morning Post uses anniversary to celebrate Hong Kong


Dallas Morning News, ad agency partner on content marketing business


Social media success from London Fashion Week


The power of a strong cover in print publishing


4 single-copy opportunities for publishers


Radio spots promote Cape Argus coverage of Olympian’s murder trial


Straits Times reaches teenagers through print


Taking a 10,000-feet view of circulation e-commerce


Hindustan Times engages community with solutions to Mumbai’s traffic woes


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