Marketing Articles

World Congress Blog | 24 May 2016

The debate on off-platform content continues: To distribute or not to distribute

    A platform-centric philosophy is critical in dealing with the complicated and heated topic of distributed content, said Jonathan ... More

Events at Independent Media transition from marketing to revenue builder

NavBharat Times engages readers with citizen journalism via WhatsApp platform

Dainik Bhaskar engages audience with print campaign to aid drought-stricken farmers

How data is breeding Turner’s consumer-first strategy

Why data is essential in all advertising sales discussions

Change or die: Why failure to act is not an option for news media companies

News companies don’t need to compromise editorial integrity for native advertising

Why publishers must up their game for Google AMP, Facebook Instant Articles

HT Media’s annual music festival engages corporate advertisers, young readers

E-mail communications: More than just a fast, cheap way to reach your audience

Sometimes circulation campaigns need a break to be successful

Straits Times celebrates anniversary in style with nostalgic T-shirt promotion

Gazette views generative communities as next frontier for local media

La Voz de Galicia grows print subscriber base by ignoring circulation numbers

Dainik Bhaskar’s “No Negative Monday” engages readers with positive news

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