Marketing Articles

Ideas Blog | 26 August 2014

Austin American-Statesman holiday campaign drives engagement, helps local families

The 2013 “Season for Caring” campaign by the Austin American-Statesman raised more than US$549,000 in monetary donations and US$124,000 in in-kind donations, for a grand total of By Shannon Cockrell ... More
’s paid content strategy celebrates many lessons on its first birthday

Measure what really matters in your e-mail campaign: completed orders

Metro photo competition brings in revenue, engages photo-sharing demographic

3 tips for employing outside help for direct marketing campaigns

Hindu expands brand by launching regional-language newspaper

Postmedia shares 4 reality checks discovered during its marketing strategy transformation

4 considerations when pairing marketing communications strategy with Big Data

Telegraaf increases readership around inauguration, brings country together with royal pin

With the wicked problems of sustainability come wicked opportunities

The Australian develops social media tool with local digital start-up community

What can media companies learn from Amazon, top social media sites about social transactions?

Media Groep Limburg explores innovation by creating community around Carnival

Digital content campaign drives Sunday readership at Austin American-Statesman

La Nación’s Saturday supplement lures readers, premium advertisers with “life decision” content

Events can help media companies balance uneven revenue streams

©2014 INMA | Home | About | Contact | RSS | Privacy | Sitemap

Site by Drawbackwards