Marketing Articles



Ideas Blog | 9 April 2014

ZEE rolls out two mind-stimulating events, boosting its brand image

For more than two decades, corporate brand ZEE has been extremely successful in establishing its mark across the globe, mainly through its predictable performance, pioneering vision, By Parag Darade ... More










Finding and promoting the “sweet spot” for long-term ROI


7 keys to launching a successful membership programme for your media company


News Tribune looks beyond print to grow audience, revenue with 5 building blocks


In looming battle for identity, news publishers must claim their audience through more intelligent data


Driving toward newsroom cutbacks? Stop and ask for directions


The pros and pitfalls of reporting news via social media


90 finalists chosen for INMA Awards 2014, signifies best in media marketing


What media companies can learn from a family-owned Canadian music store


Hindu Group launches B2B portal to build relationships, market insight


Grupo Dutriz offers patrons a side of news with their coffee


Super Bowl brings super sales for News Tribune


INMA launches Global Innovation Award for media company initiatives


INMA Awards deadline today: Will you make the cut?


Pint-sized vendor offers valuable sales reminder


De Standaard learns, profits through digital edition’s growing pains


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