Marketing Articles



Bottom-Line Marketing Blog | 27 July 2014

What can media companies learn from Amazon, top social media sites about social transactions?

Selling subscriptions is an age-old game of paying careful attention to types of campaigns, the pricing of campaigns, and the response mechanisms employed. Many articles have been By Phil Schroder ... More










Independent’s print, digital re-design boosts brand image, attracts new readers


Bild.de brainstorms new revenue ideas, finds long-term success in product partnership campaigns


6 ways to start a marketing campaign with a successful end in mind


Mint grows readership by keeping business news simple


DNA draws new subscribers with campaign focused on local presence


Catering to international digital audience requires understanding Web design from East to West


APN New Zealand partners to create tourism campaign, engages audience with celebrity travel passions


Windsor Star’s downtown move gives external face to internal culture change


Helsingin Sanomat eases consumers, advertisers into paywall, format changes


London Evening Standard tackles youth unemployment, sparks social debate


Celebrating the influential power of the local newspaper


Dainik Bhaskar launches B2B crossword contest, draws attention to local print product


TN Media positions itself as media, marketing solutions company — not just a newspaper


Big Data highlights media industry’s quandary: need to earn profit while respecting privacy


VG makes chess cool with multi-media campaign centered on local world champion


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