Marketing Articles

Bottom-Line Marketing Blog | 27 July 2014

What can media companies learn from Amazon, top social media sites about social transactions?

Selling subscriptions is an age-old game of paying careful attention to types of campaigns, the pricing of campaigns, and the response mechanisms employed. Many articles have been By Phil Schroder ... More

Independent’s print, digital re-design boosts brand image, attracts new readers brainstorms new revenue ideas, finds long-term success in product partnership campaigns

6 ways to start a marketing campaign with a successful end in mind

Mint grows readership by keeping business news simple

DNA draws new subscribers with campaign focused on local presence

Catering to international digital audience requires understanding Web design from East to West

APN New Zealand partners to create tourism campaign, engages audience with celebrity travel passions

Windsor Star’s downtown move gives external face to internal culture change

Helsingin Sanomat eases consumers, advertisers into paywall, format changes

London Evening Standard tackles youth unemployment, sparks social debate

Celebrating the influential power of the local newspaper

Dainik Bhaskar launches B2B crossword contest, draws attention to local print product

TN Media positions itself as media, marketing solutions company — not just a newspaper

Big Data highlights media industry’s quandary: need to earn profit while respecting privacy

VG makes chess cool with multi-media campaign centered on local world champion

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