Marketing Articles



Ideas Blog | 1 September 2015

Smartphone apps increase Irish Examiner’s market share, mobile ad revenue

Editor’s note: This is one of 19 case studies featured in INMA’s strategic report “Smartphone App Lessons for Media Companies,” released in July.   The Irish Examiner offers its By Jeremy C. Fox ... More






24 August 2015

How salmon saved De Morgen





SPH partners with skyline artist to tout multi-media advertising capabilities


“Newsies” promotion inspires young journalist contest for Courier-Journal


Correio24horas campaign celebrates summer season with weekend events


Fairfax Media brings in new print revenue with ad frequency programme


Times of India launches nationwide dental screening campaign with university


Winnipeg Free Press engages readers with visual history of its city


5 keys to monitoring marketing campaign response rates


Dainik Bhaskar Group engages readers with campaign to save indigenous birds


“Share a Coke” campaign offers 3 lessons for news media companies


Austin American-Statesman renovates e-mail marketing with geographic targeting


Berliner Morgenpost creates interactive team, content goes viral


Cincinnati Enquirer partners with local restaurants to celebrate TV fame


The ultimate news marketing plan: Jay-Z, Taylor Swift as beat reporters


24sata uses its media power to re-invent education, engage community


NYT Now, Morning Briefing apps grow audience, increase engagement


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