Marketing Articles

Innovative Advertising Solutions Blog | 24 November 2015

Media companies should take their own advice when it comes to digital marketing

In an increasingly competitive digital marketing services environment, Gannett’s Central Group of media organisations recognised a need to be much bolder in the way it positioned By Brooke Christofferson with assistance from Chris Coan ... More

Florida Today wins big with deep dive into local economic development initiative

It’s time for news media companies to take Big Data to Main Street

30-day card collecting campaign increases retail print sales for APN ARM

Products or solutions: Can your sales team perform a diagnostic?

Why Toronto Star abandoned its paywall ... and what’s next

The 5-year outlook for legacy media companies

4 questions to ask when creating a mobile strategy

Why publishers should consider a brick-and-mortar move

VG launches TV channel, targets young audience with unique campaign

Local data helps NTM Group offer CRM tools to local retailers

Telegraph increases student circulation with scrapbooking programme

Kleine Zeitung expands audience, brand with multi-media storytelling

How one Sveriges Radio broadcast reached every young person in Sweden

8 marketing services your news media company should offer local businesses

If a design brand can entice readers to click now to buy, media companies can, too

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