Marketing Articles

Ideas Blog | 5 October 2015

VG launches TV channel, targets young audience with unique campaign

VG’s goal is to be available to everyone, regardless the platform. Along those lines, the news media company launched a TV station. Linear TV, however is not a “normal” TV station. By Camilla Grund ... More

8 marketing services your news media company should offer local businesses

If a design brand can entice readers to click now to buy, media companies can, too

What media companies can learn from a beer company about brand extension

7DAYS drives social media traffic with search for most passionate football fan

Smartphone apps increase Irish Examiner’s market share, mobile ad revenue

Pop-up Good Times Café brings in new subscriptions for Sunday Times

3 rules, 15 mistakes, and other tips for successful direct marketing campaigns

Gannett Wisconsin connects regional businesses, prospective employees

How salmon saved De Morgen

SPH partners with skyline artist to tout multi-media advertising capabilities

“Newsies” promotion inspires young journalist contest for Courier-Journal

Correio24horas campaign celebrates summer season with weekend events

Fairfax Media brings in new print revenue with ad frequency programme

Times of India launches nationwide dental screening campaign with university

Winnipeg Free Press engages readers with visual history of its city

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